I-Maximum
I-MAXIMUM LLC are engineering company that provides energy solutions for industrial enterprises based on Liquefied Petroleum Gas (LPG), Synthetic Natural Gas (SNG). These solutions guarantee an uninterrupted supply of gases alternative to natural gas, including SNG, LPG, biomethane, bioLPG, bioLNG to industrial burners, steam boilers, cogeneration plants, etc.
Task:
Our task was to carry out a comprehensive rebranding of the company, the purpose of which was to present the company in a new design and communication accounting on the European market.
The combination of complexity and creativity was important, because we didn't want to be completely conservative, but clearly understood who our end customer is and in which market we work, so we were able to develop a solution that perfectly maintains this balance.
Output data and solutions:
The client had certain preferences regarding the design style and presented analytical data regarding the market, competitors, products, etc., so we clearly understood the vector of movement and, having evaluated all the data, began to work on the implementation of the intended ideas after conducting the design sprint within the team.
There was a clear task to keep the idea of the logo with a triangle, but to make it simpler and more modern. When developing the logo design, we laid out different usage variations so that client can use the format that works best for a particular goal.
Colors:
We had certain preferences from the client's team in terms of colors and the task was to develop optimal solutions for the main and extended palette, understanding that there will be a lot of printed products and branding of many physical objects, we showed both HEX, RGB, CMYK codes and RAL counterparts.
Typography:
Inter - as a successful combination of functionality and creativity, was the perfect solution and covered all the needs in our design system.
Pattern:
The main element of the design of the system in our branding is a new corporate pattern, which follows from the logo. It is simple, but at the same time can have many variations of use, from which we have essentially a universal element that does not get boring and always looks different, be it a large number of triangles, one with an image inscribed in it, one or several completely colored, etc. In addition, we have other geometric elements that can also be used as a pattern in building design structures for the brand.
A set of infographics used in creating a presentation, pitch deck or flyer
Carriers & Media
This rebranding was quite voluminous in terms of media that needed to be branded under the new style. We have both digital materials: advertising communication templates, design and post templates for social networks, UI Kit, as well as many traditional physical media that are common to the Gas and Utility market in general. Next, we will show you what we worked on:
Branded merch and stationery
Branded cars with a logo, pattern and operation scheme
Work overalls and helmets
Designing social networks, posts and online advertising
Printed materials, leaflets and posters in 2 languages
